Fuck the perfect elevator pitch. Here are 10 copywriting tips for female entrepreneurs who want to truly be seen and receive
Think that in order to be successful at this online business thing, you have to nail your elevator pitch, have an “optimised” IG bio and a super sharp website tagline? You’re not alone! And I call bullshit.
Scripted, formulaic and perfection-driven teachings about having the perfect bio and elevator pitch are classic bro-marketing traps that I see sooooo many amazing healers, coaches and creatives fall into.
And I get it!!! I get how comforting it is to think that if we could just nail this stuff, we’ll magically feel confident and the clients will come flooding in.
Here’s the thing: I can totally help you with sharpening up your messaging. It’s actually very easy for me (hello: journalism and copywriting background). BUT what’s way more powerful than a polished pitch is this:
Feeling safe in your body + fully trusting yourself to express your truth and your power.
In other words: letting yourself BE SEEN.
Letting yourself be seen in:
Your beliefs
Your personality
Your values
Your stories
Your embodiment
Your expertise
Your experiences
Your leadership
Your lifestyle
Your training
Your results
Your essence!
Aka you, in your fullest expression.
There’s nothing hotter than a fully self-expressed woman. A woman in touch with her turn-on, her life-force and her essence is a woman to be reckoned with.
Your creative expression is your embodied leadership
And what’s the best way to release that creative expression?
Through the body (and even more specifically, the womb and pelvic bowl).
A huge part of our job as entrepreneurs and leaders is to release the old stories and patterns that say we must hide ourselves and be good, polite girls -- and instead learn to feel safe in letting ourselves be seen.
Here are 10 tips for fully-expressed writing to help you show up powerfully:
1. Dance, write, REPEAT.
Use movement to bring you so deeply into the story of the moment -- and express from there. Yoga. Swimming. Walking. Take it to the next level with hip circles and non-linear embodiment practice to unlock your next level of expression.
2. Ask: What am I afraid to say out loud?
Write that. Then regulate your nervous system when the part of you that comes up and says “You can’t say THAT!!! You’re not qualified/rich/white/young enough to be taken seriously and you’re going to piss everyone off and be penniless” pipes up.
3. Create a beginning moment, middle climax and sensual, surprising ending
Every story needs a defined moment to begin with details & texture, and paint the scene. Every good story also needs a bad guy, maybe the bad guy is you. Get off your high horse with this. It’s all in service of the story because the ending will be a grand surprise, **don’t give it away in your first line.**
4. Edit for feeling FIRST
Then let that feeling turn into titles and subheadings (if it’s a sales page). What turns you on, gets you excited? Aim for a balance of specific feelings and actions // energetics and poetry.
5. Skim through and underline the most potent sentences & words
Pretty self-explanatory, but this edit is really perusing the copy (like your clients actually read sales pages) and asking, “What’s popping off the page?”
6. Eliminate anything that doesn’t carry a strong body frequency.
Things that feel “already wrote” let them go!
7. ACTIVATE every sentence
Great copy moves us and makes us feel something. Look out for anywhere you’re being passive or dancing around the point rather than landing straight on it.
8. Look for cliches and generalities. Get SPECIFIC
Be more specific & more TRUE to the moment. How would I really say, “Be here now.” If someone asked me, what does that mean… how would I break it down for them?
9. Cut it down
You’re wordy. I guarantee it.
Read your copy.
Can you say the same thing, with half the words?
Yes, you can.
So, do it.
It’ll feel too bare-bones for you.
For others, it will come across as punchy and powerful.
10. Read it aloud & make sure it sounds like you.
It doesn’t have to be exactly like you… but make sure it feels true to you!